Monday, August 17, 2009

Fear Techniques wouldn't work nearly as well on "Medicare for all"

The whole "you can't sell single payer" is turning out to be, well, rather questionable. Because the way things are going it's fairly clear you can't sell some godawful hodgepodge either and all the screaming about "you're going to take away my Medicare" indicates that a lot of the people who oppose Obamacare, love Medicare.

When you're trying to explain something, you do so by metaphor in almost all cases. Everyone knows what Medicare is. The majority of people with Medicare are happy with it and even people without Medicare know people (usually their parents or grandparents) who have it, and whom it's working for.

Ruling out "single payer" from the very start was an act of mind-bending incompetence on the level of disbanding Iraq's army during the occupation of Iraq. From a policy point of view "Medicare for all" provides massive savings, and we know it works because the equivalent policies have worked for every other nation in the world who ever implemented then. From a sales point of view it's much harder to demonize Medicare and much easier to explain it. From a negotiation point of view pre-compromising is so stupid that anyone who has spent 5 minutes in a third world bazaar or taken even a single negotiating class knows better.

Read it all at Open Left

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